Every successful business finds a way to attract and keep the right customers. It’s about a relationship, not just a transaction. And since the holidays are near, we’re doing a workshop on attracting and keeping customers that draws on insights from perhaps an unconventional place: the nonprofit world.
Local businesses and small nonprofits have many things in common: too much to do and not enough time and staff to do it, relying on sales (program) staff to do your IT, marketing, and finances, and working hard to find new customers (donors) while keeping your current ones. Successful nonprofits have perfected the art of donor management—tactics that a wise small business owner might adopt for their own customer management.
Join Townsquared members from across the city on Monday, November 21st from 7:30pm – 9:00pm at the East Village’s Neighborhood Preservation Center as Community Development Director of the Washington Square Park Conservancy, Sheryl Woodruff, leads this free seminar.
Sheryl will cover:
• How to perfect events for prospective and loyal customers
• How to put customers at the center of your marketing campaigns
• How implementing a thank-you strategy can keep your customers coming back year after year
There will also be a Q&A so you can get your specific questions answered!
Be sure to RSVP. We look forward to seeing you!
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