In October, our store will have been open for two years. We are sustaining our operation, have grown our offerings and continue to build a word-of-mouth based clientele. The question I seem to be asking myself is what should I be expecting of myself? To have online growth? To be able to grow my Instagram following? To concentrate on press or email opportunities ? I honestly don't know! I have a habit of focusing on what hasn't been done and forgetting to celebrate and acknowledge where I am and how I got there. For those of you who have been in business or perhaps went to school for business, what are some two-year bench marks or goals for small retailers?
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