The stakes are high this holiday season - 6 in 10 US Internet users start the shopping process on one device but finish on another. Which creates the need for brands to use new ways to deliver a more seamless advertising experience everywhere consumers go. Last year alone, 1 in 3 seasonal shoppers made over half of their purchases on mobile devices. To prepare for this, last month I published an article to help businesses get ready for the holiday shoppers.
With the knowledge that we will be busy during the last three weeks of the year, this article is a handy guide to help you adjust your digital marketing strategy. The less planning you have to do on the fly, the more time you have to focus on the day-to-day operations of your business.
The article is rich in free tips, examples and inspirations to implement on your blog and website. Feel free to reach out if you have any questions!
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