There are plenty of ways to gauge your company's social effectiveness, from measuring your social maturity to having a Social CRM strategy in place. But the easiest way to understand your social media presence is by listening. The definition of social listening varies but the gist is this: Monitoring digital media channels to learn about your customers, your competition, and relevant business growth opportunities in the social sphere???be it content topics, hashtags and keywords, or simply users who are either already following you or should be. If you want to know what??s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services available in the market. This way you will get an understanding of what is available and if you need any paid services. Here are 6 examples of free tools: 1.- HootSuite 2.- TwitterCounter 3.- Social Mention 4.- Klout 5.- Twitter Analytics 6.- Crowdfire Read more here ->