Cause marketing is a great way for your business to champion a cause and also gain exposure within your community. By partnering or supporting a local charity, you demonstrate that your business wants to support those who need help, and that empathy is recognized by consumers.
This infographic, is compiled from studies that show an increasing number of customers are looking for their favorite companies to invest in causes. (You can see it bigger in SimpleandSocial's Facebook page)
I'm currently looking for non-profits focused on balanced entrepreneurship and women in business to build a relationship with them and find the best way to work together. Do you have any suggestions?
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