https://hbr.org/2016/11/the-brands-that-make-customers-feel-respected I love the phrasing of the title of this article - it puts into words exactly the frame of mind we should be in when providing service to clients. Respect is a powerful thing; synonyms include esteem, regard and honor. As we move into the busy holiday season, this is a great sentiment to remind ourselves when conducting business. The article focuses on larger brands, however many of them started as smaller mom and pop stores that no doubt fostered the sense of respect for the customer early on. Definitely a worthwhile read to take a breath with and refocus during this hectic time.