As a person who wants to expand my brick and mortar into an equally-trafficked e-commerce operation, I wonder how people feel about sharing their brands. I know places like Anthropologie make beautiful catalogs and rename all the garments they have so no one is tempted to comparison shop. This is also what Nastygal does with $60 and under kind of no-name retail brands. This is great because your assortment becomes your brand. Your selection becomes your marketing. But then sometimes people are searching the internet for Such and Such shoe by such and such brand, and so if you obscure your sources, you are not visible to this customer! I know if you work in tech or other really brand-reliant industries this may not apply but in all things fashion-related it definitely does. What do you do with your e-comm fashion friends?
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