As we move into November, the post-Halloween shift into all things holiday brings the focus on gifting. This is also the time of year when most stores and websites do the bulk of their annual business. In order to compete with the monster sales of Black Friday and Cyber Monday, American Express established "Small Business Saturday" as a way for chiefly brick and mortar shops to claim their rightful place among the giants competing for the consumer's dollar. For my business, I use this day to offer client specials and gifting options that make a real impression. For those of you with retail stores, it's a perfect opportunity to celebrate your small business and foster a sense of community among your clients.