More and more Brick-and-mortar businesses are benefiting from beacon technology, a location-based method of communicating with customers. To use this service, simply place a beacon at your desired physical location and have customers download your app. When they approach, you can send them a custom greeting that addresses them by name, share a special offer, or let them know about new products they may be interested in. In the Physical Web project, Google is even exploring how to enable such communication without apps. Here are a few ways retailers are implementing beacons:
Whether your customer base is local or online, you can use these techniques to understand customers and eventually boost your sales.
Do you have any experience with Beacon Technology that you can share?
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