How intelligent are my customers? I have been debating this question for the last two years. I admit to a wee bit of a problem with my customer demographic and the plethora of social media available to dazzle them with. The core age range of my customer base is from 45 to 68 years old, 99.9% being female. According to all marketing statistics, Facebook and Pinterest is number one with this group. Should I really bother with other social media platforms? Honestly, up until a year ago, I was feeding into the confines of pigeon holing my customers. I know I don??t have to do it all; I don??t have the time and I am totally aware of the parameters. Then, something really amazing happened! I had two women visit my store. One was quite elderly. Probably in her late 80??s. We all had a nice time and as the women were leaving, the elderly women whipped out her cell phone and ordered an Uber. I say what? She made her way out to the street, poked at her smartphone and started tracking her Uber car. ???There he is...Henry is two blocks away!?? So, this is an almost 90 year old woman, with a smart phone, tracking an Uber car! Really? Should I ???dummy?? down my customers? Maybe I should respect their capabilities and offer them more than Pinterest and Facebook! Older woman actually can work social media??_.they Can use Instagram, they can use Twitter, they can use Linkedin??_.They Can!
Join Townsquared to see similar conversations and connect to your local business network.Join Today
We're all about empowering small business communities, and we know that means offline as well as online. That's why we regularly host get togethers to learn new skills, celebrate milestones, or simply provide a social space for local business people to meet their neighbors. Whether it's asking and getting answers to your questions, accessing local resources, or forming partnerships, discover how you can work smarter, together.
Proud Mary Coffee is a specialty coffee roaster and café—as well as educator and retailer—based in Melbourne, Australia. So what major city did this popular… Read more
Starting a business can be a scary proposition. You might be noodling on an idea for a long time before you actually take the plunge.… Read more