In this day and age, the most crucial part of any marketing or outreach strategy is knowing exactly who your customers are. Obviously things like culture, occupation, income, and interests all factor in, but there are also many significant social insights that are often overlooked.
Where they spend their time (including online), who they talk to, what they talk about, and many more.
The most powerful influence to make a purchase decision today is???pay very close attention to this???someone else's advocacy for a product.
People are spending countless hours every single day talking to their friends, both in person and online, and the amount of time they spend on talking about brands they do business with is staggering; try to pay closer attention next time you're talking to a family member or close friend, and notice how many times they tell you a potential product pitch (one they don't even consciously notice).
What this means is that this brand has gotten their attention by catering to their specific needs, and because of this they are giving it tons of free marketing.
In our digitally overloaded world, this is the single most important factor in the business ecosystem when it comes to retail and sales.
Don't spend a single dollar more on your strategy unless it gets customers talking to their friends about you. Build the community, and it will in turn build your brand.
Join Townsquared to see similar conversations and connect to your local business network.Join Today
We're all about empowering small business communities, and we know that means offline as well as online. That's why we regularly host get togethers to learn new skills, celebrate milestones, or simply provide a social space for local business people to meet their neighbors. Whether it's asking and getting answers to your questions, accessing local resources, or forming partnerships, discover how you can work smarter, together.
Proud Mary Coffee is a specialty coffee roaster and café—as well as educator and retailer—based in Melbourne, Australia. So what major city did this popular… Read more
Starting a business can be a scary proposition. You might be noodling on an idea for a long time before you actually take the plunge.… Read more