Everyone always tells me if I had a website reflective of the shop, I would do well. Everytime I do a photoshoot, half the clothes are sold before I have time to post them on the website! Last year, a customer had to exchange a pair of boots. By the time I was finished sending the item back and forth, shipping took $20 more than the customer was charged from our profit! I know I can't compete with free returns and exchanges from other sites. The store itself only gives store credits or exchanges for returns because most small boutiques have to make sure people don't wear/return. Otherwise you could end up having a day in the negatives even if your sales are good. For those of you with small e-comm operations, what is your return policy. Does customer pay return shipping? Exchange shipping? Do you refund customers because they haven't seen the item until they receive it? Help!