I am in the process of redesigning my business's website. A marketing expert friend of mine says that I should not include links to supplier's websites. His feeling is that anything that takes visitors AWAY from the Beacon Paint website is counterproductive. I understand that completely. But the flip side is this: If we're telling people about all these products we carry, we can help them understand more by pointing them in right direction and not bog down our site with extra details. For instance, on page for Stains and Polyurethanes, would it make sense to include a website for Minwax.com, so people can see the myriad of products available? And they can look online at color schemes? Same goes for Benjamin Moore Paints. I would love to know what others think.
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