National Radio Day is coming up on August 20th. It's being produced by Sabrina Roach, a local media advocate from Seattle; there are 14 or more participating local Seattle and Washington stations. You and your business can record a free Sonic ID to be played at local stations! Jay Allison of Atlanta Public Media describes Sonic IDs as, "little community vignettes ??? portraits, anecdotes, oral histories, overheard conversation, short poems, jokes, slices of life ??? that end with our call letters. They are sudden narratives or images ??? like photographs for radio. Some are pure sound preceded by our favorite word: ???Listen.?? Others are simply the unheralded voices of our neighbors telling something about life. Our test of these surprising, non-standard moments, the way we know they work, is if the listener turns and looks at the radio when they come on".