Social media marketing has become one of the most famous strategies adopted by brands; but, the past recent years has taught businesses that likes and shares are not enough. People have become more aware of online marketing and antagonistic against ads in social media. The huge amount of content also makes it nearly impossible to make yourself heard or stand out.
This has prompted brands to reassess their strategy to shift from promotional to engagement focused campaigns that are designed to start conversations. Focusing on content that offer informative or entertaining pieces that create conversations, rather than intrude on somebody else??s pushing clickbait content.
Here is an example on how Oreo has capitalized on an engagement-focused social marketing strategy -> http://bit.ly/Oreosocialmedia
Is your social marketing approach flexible, responsive to change, and engaging? or do you follow a strict schedule of posts, tweets and engagement, never really branching out or taking risks on any of your platforms?
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