We're developing a presentation deck that deals with what a brand identity is, why it is important, the process involved in designing a brand identity and how to get started on yours.
We hope to begin presenting it in the coming weeks. Following is a little snippet from the preso that should help you start thinking about your brand identity design.
First, what is a brand?
Your brand/branding is basically how a person/people perceive you. If you're a restaurant, how your food tastes is part of your brand. Your logo is part of your brand. How your employees treat people is part of your brand. The language you use is part of your brand. The way your tap handles look is part of your brand.
Next, what is brand identity design?
Your brand identity is part of your brand. Which part? It??s the part people see. It??s the part that says ???Hey! this is us!?? It??s things like a logo or wordmark, packaging, labels, promo materials, merchandise, website etc. Your brand identity is a system that communicates your brand.
Why is it important?
Because a professional, polished brand identity from the outset will allow you to build brand recognition early and often, which will be an exponential multiplier as you grow.
It allows you to broadcast your brand voice visually. Like it or not, you have a brand identity already. If it??s polished and professional, it communicates that your company is polished and professional. If it??s haphazard, piecemeal and unconsidered, well, that??s what is being communicated about your company.
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