An interesting piece of corporate social responsibility in the news. Kotex is banding together with for a nationwide drive to get menstruation product donations into homeless shelters. Would it be easier for Kotex to just donate money to help support homelessness? Probably. However, the awareness raising and brand recognition building aspects of this campaign are strong. It is a solid example of a simple campaign that could inspire one of a smaller scale for a local business here in our community.