This global consumer survey measures brands on awareness of purpose, alignment with purpose, whether people will actively support that purpose, and if purpose impacts purchase. Surprisingly perhaps, Amazon ranked second behind #1 Goodwill. More details, including worst brands, at: https://www.fastcoexist.com/3060207/the-brands-that-do-the-most-and-least-good-for-the-world-ranked-by-consumers/3