Happy Thanksgiving! Just a thought before Black Friday! I often utilize my store's email list to give a sort of "list only" big discount during deep sale season or early during the holiday season. I sometimes say "40% Off" your entire purchase with this email. One use per customer. Ends in two weeks. Usually I will get 2-3 lapsed customers back in and maybe one or two customers who probably would have come in anyway... Does anybody have a more effective way to reward customers who actively follow or connect with you via social media or an email list ?