I always think that its good to make mistakes only if you can learn from them and make better decisions. Research is required not just at the start of your business, but throughout. People change, products change, tastes change- and we must evolve to meet these needs. Never take the success of your business for granted--
Here is a read that indicated just that. A business can fail if (1) you do not identify and learn about your customers, (2) know your competitors, and (3) focus on sales (don't take a success for granted) .
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