Albert Einstein is credited with saying, ???Imagination is more important than knowledge.?? I definitely agree. And I would add, both are necessary. Knowledge, by itself, can be like a bunch of leaves in a compost pile. Unless you take action and use those leaves, they become mulch... and eventually decompose completely. But take those same leaves and put them in the right situation, and you might just have valuable fuel to power an engine. Then, there??s imagination. By itself, it can be like a kite without a string. It can go all over the place and put on quite a show. But deliver results? Probably not. So the key to cashing in on imagination is... ... to fuel it, with knowledge broad and deep, and with real-world experience. Let's say you have a business you want to put on the Internet. It could be any kind of business; but just, for example, think of the one you own, or the one you work for. To create your website, you can just make something up and see if it flies. The old ???throw spaghetti against the wall and make it stick?? theory. But if we??re talking about an existing, successful business that already has customers, you can do the following research and self-search before anything else: ?? Discover how prospects are initially attracted in person ?? Review how you have successfully promoted this business, or other businesses, other places besides the Web ?? Look at how competitors are selling on the Web ?? Talk to your own sales people about what customers are interested in, hesitant about, most impressed about, most concerned about ... and that's just for starters. But suppose you had done just those four things. How much better equipped would your imagination be to create a Web program that worked -- than if you had blindly, obstinately refused to get input from others "because it would compromise the purity of my imagination?" You laugh? Go ahead. But there are so-called "creative" people who insist on operating in a vacuum. They won??t take input from others. Presumably their rationalization is they don't want to plagiarize. But I have yet to see one of these purists get any results in the marketplace. And... synthesis is not plagiarism. Every good new idea, whether in business, science, society, philosophy, religion, you name it -- they all come from combinations of previous ideas, sometimes, to be sure, with breakthrough innovations as well. Imagination???it's not an island unto itself. It's the next step after you've done your homework... and, in the best of all worlds, paid your dues. Cheers, David bit.ly/1YvBu8r
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