Local food sales could hit $20 billion by 2019, up from $5 billion in 2008. Consumers are driving major retailers to turn to start-ups and small businesses to fulfill consumer demand for locally grown food. BUT . . . the excitement of the ???Whole Foods effect?? can quickly turn to fear. However, it seems like large retailers are willing to be patient and supportive?? Example: Costco recently started a loan program for organic farmers who need capital to meet growth targets. http://www.nytimes.com/2016/04/21/business/smallbusiness/whole-foods-effect-when-small-food-makers-get-the-call-to-go-big.html?ref=smallbusiness