Many businesses choose to spend thousands if not hundreds of thousands or even millions on marketing campaigns. These campaigns outline basic features of the product; they talk about what it does; they talk about what it's made from and why it's better than the competitor's. These campaigns are absolute failures. Why? They do not give their target audience a reason to care about their product. There are many other ones that are virtually identical, and they are doing the same exact thing???telling consumers about it's uses and features. So how are you going to stand out? In order to be memorable, your campaign must have one thing above all else: it must have an emotional hook. People forget what they see and hear, but they never forget what they feel. If you want to run a successful campaign, you must always cater to your consumer's emotions. Be it sad, angry, happy, confused, or embarrassed???I guarantee that it will be memorable.