There is an up and coming rise of advertising creative people that have both the desire and the skills to play in multiple sandboxes???with no interest in being confined to just one. Personally, I have always felt this way. In my opinion most entrepreneurs fall into this category. Professor Deborah Morrision, director of advertising at University of Oregon's School of Journalism and Communication says "They don't see the world through siloed job descriptions; they speak multiple languages and often fluently." "Kids come out of college today with a fiery creative spirit and a desire to create all the time," says Vinod, Havas GCD. "They are hybrids. Defining them would be putting them in a straitjacket." Read this article that describes in detail this trend and share your thoughts in the comment section -- I am curious to know your opinion about it. http://www.adweek.com/news/advertising-branding/new-generation-hybrid-creatives-here-your-agency-ready-them-171249
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