Townsquared Local Leaders

Xenia Viray

Retail Boutique Owner


Xenia has been working on Graham Avenue in Williamsburg, Brooklyn since 2005. Xenia’s roles included: Waiting tables. Shop girl. Coffee girl. Bartender. Manager. Office Manager. Freelance Writer. Buyer. Etc. Etc.

That is until, according to Xenia,

“I opened my own little retail boutique, Myths of Creation, with a focus on affordable fashion for the more risk-taking girl. Has an experimental vibe. We develop products with local designers. We love collaboration. We treat people like they’re in one those intimidating shops in the West Village without the intimidation factor.”

And, “That is that.”

Xenia's recent posts

2 Years? How to Measure Success

50% of Businesses Don't Make it to the 5 Year Mark

A Comprehensive Report on Freelancer's in America

A Day Without Women

A Directory for Small Businesses

A New Pop Up Finder Site

A New Resource for Female Entrepreneurs

A Political Podcast That Makes you Laugh

Air Conditioning Law

Alternatives to L train During shut down

Amazon "Prime" Model

An Alternative Approach to Blogger and Instagram Collaborations

Apple Store and Whole Foods Coming to Wburg, How to We Support the Small Businesses

How to Offer Competitive Shipping

Awesome Woman Entrepreneurs


Brand Exclusivity Policies

Brooklyn Flea Moving to Williamsburg

Brooklyn Night Bazaar REOPENS in Greenpoint!!

Brooklyn Steel: Bowery Presents Puts a BIG VENUE In Our Hood

Finding a Business Coach

Revisiting Your Business Plan

Carryout Bag Fee Policy Update NYC

Chronic Returner

Civic Action

Clifton Strengths Test

Collaborative Retail Events

Commission-Based Salary

Companies Publicly Voicing Political Stance

Courier Alternative: Uber Rush

Cross Roads Inventory


Designing Your Week

DiBlasio State of the City Address Focuses on Affordable Housing

Do You Have SPACE to Rent?: Peerspace, the Airbnb of Event Space

Do you share your sources?

Do you stay open on holidays?

Earlier Closing?

East Williamsburg Health Dept Making Rounds

Employee Owned ?

Employee Promotions + Rewards

Employers, Beware of Scam

Experience with 5 Stars???

Financial Statements

For Retailers, the Dept of Consumer Affairs Was Just Here

Free Classes Through the CITY?

Freelance Protection Legislation in NYC

Getting Taken for a Ride

Google's Local Guide Program? Want to INFLUENCE Google Maps?

Growth and Multiple Businesses

HR Tool : Myers???Briggs Personality Test

Have You Been to the Small Business Expo?

Have You Ever Worked with Music Venues?

Holiday Hours for Retailers

How Do You Create Your Audience for Facebook and Instagram Ads

How Do You Offer Commuter Benefits????

How Do You Prioritize? Do You Have More than One Passion Project?

How do you measure the success of marketing campaigns?

How to Begin to Save and Eliminate Debt

Hyper Local Digital Advertising for $50


If I Blog About More than Business, WIll My Customer Run Away?

Instagram Customer Service Etiquette

Instagram Sales, One thing that Really Helped

International Shipping


Law on Small Businesses forming Associations to Bargain for Health Insurance

Lightspeed Integrated Rewards Program

Masterclass: More Continuing Ed Resources

Merchandise Allowances for Employees?

Merchandise Planning or Photo Organization Software Recommendations

Monetary Cushion

Multi-Channel Selling Inventory Management for Retailers

NYC ID IS AWESOME!!!! Get Free Memberships to MOMA, AMNH, Etc.

Negotiating Your Lease

New E-Comm Businesses: Return Policy and Shipping

New Instagram Ads

Next Round of Tory Burch Mentorship Program Opens

Experiencing an Off Season?

Offering Employees Insurance

Outdoor Displays

Overwhelm and Keeping Up Motovation

Paid Meetings ?

Pay By the Hour Coffee Shop

Perfect for Small Business Owners: VERY Affordable Classes on Just About Everything

Philosophy on Employee Culture

Retailers preparing for the slow months

Price Adjustments

Professional Organizers

Project Management Apps

Publicity and Marketing for Small Businesses As A Whole?

Do You Have a Visual Planning Process for Buying?

Repairing Your Customers Items

Resource for Startups: Funding, Capital, Legal for Startups

Resources for Female Entrepreneurs

Retail Reality: How Politics Have Affected Consumer Spending

Retail in New York at a "Tipping Point?"

Retailers, Are Big Retailers Affecting Your Customer's Mindset?

Return Policies

Sales Tax, File and Pay extension

Sell on Instagram

Shoplifting Protocol

Shoplifting, Petty Crimes

Social Media Outsourcing

Square Now Does Payroll

Storage App! Seems good for Inventory Storage!

Are Subway Ads Worth It

TED Talk on Work Life Balance

Task Rabbit

Tax Refunds on Average are Down

Tethered To a Physical Location

The Art of Running a Spiritual Business

Trade the Old School Way

Training Checklists

Two locations ?

VIP and Customer Loyalty Programs

Being Responsible for Repairing Merch

WTF To Do With A Million Packing Peanuts

When A Business Gets Sold

When Customers Want to Negotiate

When You Want a Longer Lease & Your Landlord Ignores You

When to Quit Your Second Job

Why Online is a Must for Retail: An Ode to Stores

Why Shopping Local Benefits the Consumer: A Challenge to Change Attitudes

Winter Hours

Wish Lists

Show more