Townsquared Local Leaders

Zev Asch

Business Consultant


I’ve lived the world of small business since early childhood in my father’s corner grocery store (yes, it was actually on the corner). I am living proof of the truth of Mark Twain’s famous quote: “When I was a boy of 14, my father was so ignorant I could hardly stand to have the old man around. But when I got to be 21, I was astonished at how much the old man had learned in seven years.”

Years later when I became a small business executive, I understood my Dad’s intuitive will to survive and keep his business going. Many of his actions and behaviors are what we call “marketing” or “sales strategies” today. At the end of the day, my father’s innate business philosophy was to service the heck out of his customers and never give them a reason to go shop elsewhere.

So here I am, 30+ years into a career in the small business world, having been part of building multiple businesses over an exciting and grueling career. As I was raising a family, I could never get rid of that “entrepreneurial bug,” or also wanting to have my own business—not a grocery store but an opportunity to make a difference and, in many ways, make my father proud that his 27 years of working from 5AM to 7PM have become my model of hard work, integrity, and never taking anything or anyone for granted.

My dream came true on January 2012 when I walked away from a high six-figure corporate job and decided to dedicate the rest of my career to helping small business owners get rewarded for their risk and hard work.

It’s the legacy that my father left me; it’s not money or assets but a model of hard work combined with humility (not being afraid to ask for help) and courage (risking a little or lot but risking something) that gets you closer to success.

My focus is on all aspects of maintaining and growing small business but with a special emphasis on smart strategy, planning, and most importantly sales and customer service delivery!

If you’re looking for a golden resume, blue-chip, ex-Fortune 500 consulting type—I ain’t it. If you’re looking for a successful, down-to-earth, and highly experienced small business person who “gets you,” we should get to know each other.

Zev's recent posts