Plaid Friday Weekend 2017

DEADLINE EXTENDED! To participate in Oakland's independent, local alternative to Black Friday, register by Oct 10.

Calling all retailers and local business owners! Plaid Friday Weekend holiday campaign (Nov 24-26) is upon us and it’s going to be filled with local businesses, shopping, eats and drinks, and good old fashioned fun!

This year’s Plaid Friday Weekend participation is facilitated by Townsquared, a local network for business owners in Oakland. To be involved in this weekend long shopping event and get listed in official campaigns run by Oakland Grown and Townsquared, you need to register as a Townsquared member by October 10, 2017. Register by September 22 for the Early Bird deadline and dramatically increase your chance to be spotlighted in PFW marketing and Public Relations efforts. Registration and membership is completely free.

Already a member?

Once you sign up you’ll be added to the Plaid Friday Weekend Group on Townsquared.

Step 1


Complete your Townsquared profile so people can see your business and who you are

Step 2


We’ll automatically add you to the Plaid Friday Weekend Townsquared group

Step 3


Sign the PFW agreement to officially participate! Deadline Sept 22nd

About Plaid Friday Weekend

Plaid Friday originated in Oakland and is now a whole weekend of independent local shopping events around the country, so we need to bring out our best! Possibilities include opening your business for special events, serving local bites and beverages to shoppers, and spreading the word to your friends and followers.

Plaid Friday Weekend is the more relaxing, enjoyable, and inspired shopping alternative to the big box “Black Friday” experience. The Plaid theme represents the weaving together of Oakland's creative and diverse community of small business owners, their shops and products, to create a strong and beautiful fabric.

Look forward to...

  • Specials and extended hours
  • Delectable local food
  • Artisan Pop-ups
  • Special Events
  • Holiday Décor
  • Free Parking