Townsquared Partners

East Village Independent Merchants Association


The East Village Independent Merchants Association (EVIMA) is a merchant-led, membership dues-based organization specifically helping businesses and residents in the East Village. The overarching vision of EVIMA is to create a strong and diverse business environment that sustains the unique character of our neighborhood and serves the East Village community.

The East Village Independent Merchants Association celebrates a rich, diverse, and historic neighborhood in Lower Manhattan, characterized by a concentration of mom-and-pop establishments that are becoming less common throughout New York City. EVIMA’s ultimate goal is to protect one of the most historically unique and culturally rich neighborhoods in the world by supporting the success of local small businesses in Lower Manhattan.

As Townsquared’s first partner in New York City, EVIMA is honored to be a part of the historic legacy and economic growth of the East Village’s and Lower East Side’s small business community.