NYC Local Bakeries to Show Love and “Sheet Cake” with Tina Fey

August 18, 2017
Lucy Bartlett

Lucy Bartlett


When Tina Fey says do, WE DO! Last night she expressed what we have all been feeling, “What can I do to stand against the hateful protests and stand up for inclusivity and diversity?” Like Tina, we don’t want any more people getting hurt and she gave us the answer – “…instead of participating in the screaming matches and potential violence, find a local business you support…like a bakery and order a cake with the American flag on it and…Just eat it…Love is Love.”

(I mean she says it better, watch her tell us beneath, but you get the picture)

Even if for a moment you thought it was just a joke, she is right, local business are the most diverse group of business owners in the USA and you can show your support of inclusivity, equality, and just general decency this weekend by supporting your favorite local businesses.

Here are our five local bakeries in NYC we love where you can buy your cake this weekend. Don’t draw attention to the haters, that’s what they want. Leave them to shout alone.

Not in NYC? Don’t worry use this link and find out your local nearest bakeries. Take a photo of you and your cake and tag #BeatHateEatCake and let’s show those “chin-less turds “ (Tina Fey’s words) what community is really about.

Brooklyn Baby Cakes

Located at 506 Nostrand Ave, Brooklyn, NY 11216, Brooklyn Baby Cakes was founded by Myriam aka “The Cake Lady” and was born out her love of baking and a desire to eat and share with her family delicious homemade treats whenever she wanted. Her very first cake ever was a red velvet cake made in 2007 when she was heavily pregnant and wanted something sweet. Since then she has been hooked on baking and taught herself everything she knows. Her signature red velvet remains her best seller and I’m pretty sure it would look baller with the addition of a flag on it.

Prohibition Bakery

There is no better way to take on the good fight than with a cocktail in your hand. Luckily, Prohibition Bakery owner and co-founder, Leslie Feinberg, was a mixologist and she has made the greatest mix since salt met caramel and produced a whole cake range based on boozy baking. I’ll take my dirty martini with an olive, a splash of FU racists, and some delicious sponge any day. Best thing, you can get these baked good delivered to you across the city, from FiDi to Midtown and on to Harlem when you order through their site.

Macaron Parlour

Like to be a little fancy when you show off how much you value inclusivity and respect. Macaron Parlour is for you. Founded in 2010 by Christina Ha and Simon Tung. The pair met in 2009 and really the rest is history. Christina has a love for bite sized petit fours and studied macarons at La Haute Pâtisserie Pierre Hermé in Paris and Simon perfected his macaron technique with M.O.F. Stephane Glacier before taking the Culinary Management Program at the Institute of Culinary Education. The outcome was meant to be and it is delicious. Located in both the Lower East Side at 44 Hester Street and Upper West Side 560 Columbus Ave, we suggest getting a red, white, and blue macaron and eating them all at once!

Butter Lane

Butter lane located at 123 E 7th Street is a gem of the East Village. Started by Pam Nelson with her fierce partners in crime, Linda Lea and Maria Baugh, they have been serving up all types of yummy cupcakes ever since. Even better, you can also take classes there and learn how to bake your own American Flag cakes to hand out to help the other members of the sheet cake grassroots movement.


Right in the heart of Williamsburg, at 602 Lorimer Street, Settepani Bakery was founded in 1992 by Antonio ‘Nino’ Settepani’ and Leah Abraham. The bakery was a true labor of love for both founders who both came to America in the 1970s. Antonio ‘Nino’ Settepani’ coming from Palermo to Williamsburg with his parents and twin brother Biagio and Leah came from Ethiopia.

Eat cake and show your local business community you care about them.

***All the above are our very own Townsquared members so we may be a little biased about how tasty their treats are, but seriously, support your local business and show that love is more powerful than hate.

photo courtesy of Phil Roeder

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