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The Greenpoint small business community is located in the New York City borough of Brooklyn. Greenpoint is the northernmost neighborhood in Brooklyn. The Greenpoint neighborhood is bordered on the southwest by Williamsburg at the Bushwick inlet, on the southeast by the Brooklyn-Queens Expressway and East Williamsburg, on the north by Newtown Creek and Long Island City, Queens at the Pulaski Bridge, and on the west by the East River. The first recorded European colonist in Greenpoint was Dirck Volckertsen, a Norwegian immigrant who built a farmhouse in 1645. He planted orchards and raised crops, sheep and cattle. By the time of the American Revolutionary War, Greenpoint's population was made up of only five related families. Throughout the 18th and early 19th centuries, farms in the Greenpoint neighborhood were isolated from the rest of Brooklyn. The families used long boats to travel to Manhattan to sell their farm produce. Later, Greenpoint established itself as a center of shipbuilding and waterborne commerce; its shipbuilding, printing, pottery, glassworks and foundries were staffed by early small business professionals, generation after generation of hardworking immigrants. Germans and Irish arrived in the mid-19th century and large numbers of Poles began arriving before the turn of the century. One Greenpoint small business, an American manufacturer of porcelain wares, operated between 1862 to 1922, and were a major force in shaping an American stylistic tradition for ceramics and porcelain. The manufacturing industry that dominated the Greenpoint small business community declined after World War II. Once a low-profile, industrial neighborhood, things started to change in Greenpoint in the late 20th century. A rezoning of Greenpoint that was approved in 2005 was expected to bring approximately 16,700 new residents to the neighborhood, and greatly increase the amount of retail spaces for small businesses. Today it is common to find three generations of family members living in the Greenpoint community. At one time, the Greenpoint neighborhood was referred to as "Little Poland" because of its large population of Polish immigrants. Although Polish immigrants and people of Polish descent are present in force, there is a significant Latino population living mostly north of Greenpoint Avenue, and Greenpoint has a significant number of South Asian and North African residents. Based on data from the 2010 United States Census, the population of Greenpoint was 34,719. The neighborhood's green spaces include McCarren Park, and the smaller McGolrick Park. Transmitter Park is the former home of WNYC's radio towers at the end of Greenpoint Avenue, a rare spot of green along the waterfront. Manhattan Avenue is the neighborhood's main small business district. There are fruit and vegetable stands, taco restaurants and bars. Franklin Street is also part of the Greenpoint small business community, with its galleries and boutiques. Further east on McGuinness Boulevard, small businesses like cheap bars, liquor stores, restaurants, Polish bakeries and a few coffee shops lure visitors and residents alike.
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